Motimatic is a digital marketing platform that helps universities and colleges improve enrollment and student success rates. The platform uses behavioral science and digital marketing strategies to engage students where they are online. As students browse their favorite websites and social platforms, they see higher education digital marketing posts that motivate key behaviors. A click on the post takes students directly to the university’s website, portal, or LMS where they can take action.
Motimatic’s team includes experts in behavioral science, digital marketing, and higher education. The company is rapidly growing, and they encourage interested individuals to check out their open positions. The platform’s student enrollment management tactics can improve enrollment and registration. By motivating more students to take their next step with targeted outreach that truly speaks to them, universities can increase their enrollment for the upcoming semester. Motimatic’s success stories highlight how the platform has helped universities improve their enrollment and student success rates.
Motimatic Platform Overview
Motimatic is a higher education marketing-for-good behavioral science company that helps colleges and universities attract, engage, and motivate more learners throughout their educational journeys. The platform combines science-backed strategies with data-driven digital marketing to enable students to take action and succeed.
Core Features
Motimatic offers a range of core features that help higher ed leaders achieve their goals. The platform’s core features include:
- Personalized digital marketing campaigns that are tailored to each student’s interests, behaviors, and learning needs.
- A fully managed, tech-enabled service that takes care of everything from campaign ideation to execution, tracking, and reporting.
- A results-first, no-risk approach that ensures higher ed institutions only pay for results.
- A data-driven approach that leverages insights from millions of student interactions to optimize campaigns and drive success.
User Engagement Strategies
Motimatic uses a range of user engagement strategies to motivate students to take action and succeed. These strategies include:
- Gamification: Motimatic uses gamification techniques to make learning more fun and engaging. This includes using game-like elements such as points, badges, and leaderboards to motivate students to complete tasks and achieve goals.
- Social Proof: Motimatic uses social proof to encourage students to take action. This includes showcasing success stories and testimonials from other students who have achieved their goals with the help of the platform.
- Personalization: Motimatic uses personalized messaging and content to engage students and motivate them to take action. This includes tailoring messages to each student’s interests, behaviors, and learning needs.
In summary, Motimatic is a powerful platform that helps higher ed institutions attract, engage, and motivate more learners. The platform’s core features and user engagement strategies make it a valuable tool for achieving student success.
Motimatic Implementation
Motimatic is an automatic motivation system for educational institutions seeking to improve student retention and completion. The implementation process involves a few steps to ensure seamless integration and data analytics and reporting.
Integration Process
The integration process is straightforward and can be completed within a few weeks. Once the institution decides to use Motimatic, the IT team will work with Motimatic’s implementation team to integrate the necessary APIs and data feeds. The implementation team will provide the institution with a tracking code to be placed on the institution’s website, portal, or LMS, which will enable Motimatic to track student behavior and engagement.
Motimatic’s integration process is designed to be flexible and customizable to suit the needs of the institution. The institution can choose to integrate with its existing systems or use Motimatic’s proprietary software. The implementation team will work with the institution to ensure that the integration process is seamless and does not disrupt the institution’s existing systems.
Data Analytics and Reporting
Motimatic provides institutions with real-time data analytics and reporting to enable them to track student behavior and engagement. The data analytics and reporting system is user-friendly and can be accessed through a web-based dashboard.
The data analytics and reporting system provides institutions with insights into student behavior and engagement, enabling them to identify areas where they need to improve student engagement. The system provides institutions with information on the effectiveness of their digital marketing campaigns and the impact of Motimatic on student behavior and engagement.
Institutions can use the data analytics and reporting system to track student engagement across different channels, including email, social media, and the institution’s website. The system provides institutions with detailed reports on student behavior and engagement, enabling them to make data-driven decisions to improve student retention and completion.
Overall, Motimatic’s implementation process and data analytics and reporting system are designed to be user-friendly and customizable to suit the needs of the institution. The system provides institutions with real-time insights into student behavior and engagement, enabling them to make data-driven decisions to improve student retention and completion.